Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web

Download Content Strategy for the Web

Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
ISBN: 0321620062, 9780321620064
Page: 135
Format: pdf

There's an increasingly loud debate happening around content strategy. There ARE best practices at this point that you can implement. What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. Heute möchte ich die Aufmerksamkeit auf ein Buch lenken, das bei mir neulich wieder auf dem Schreibtisch lag: Kristina Halvorson's Content Strategy for the Web. This book is an excellent source for those who want to get into online content marketing, web design, UX design and social media. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. There ARE content strategies that work. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. Key to web charm, to awesomeness online, and we recommend you Do Epic Shit. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. Anything epic requires a strategy, lots of work, and Kristina will teach you how to create meaningful content in Content Strategy for the Web.